About Us

The Central Perch Group is made up of three friends with diverse backgrounds that complement each other, all for the benefit of the client.  Alison and Sherra have formed a friendship that started on a little cul de sac in Carrollton TX more than 15 years ago and continues to grow. Coleen and Alison met while serving the PTA in Plano ISD and formed a fast friendship rooted in serving others.  The Central Perch Group has a passion for community service, serving for multiple non-profit groups in the community throughout the years. This group of friends has 13 years of combined real estate experience, in addition to 10 years in the mortgage banking industry, and 20 years in sales and marketing.  Their goal is to provide knowledge and value to their clients through their diverse experience and commitment to service. Together, these three Ebby Halliday agents make up the Central Perch Group. Three heads are better than one, and these three friends are ready to work together for your benefit.

Alison Smith is a life-long Dallas resident and knows the DFW area and market like the back of her hand.  Schools, local activities and events are all things that are part of making your house a home, and Alison’s knowledge of the area is a great asset to her clients.  A licensed agent for more than 6 years, Alison is a consistent producer and is a recipient of the prestigious Ebby Honor Roll award and D Magazine’s Best of 2019.  With 20 years of experience in sales and marketing and a Certified Negotiation Expert Certification, she makes the process of buying or selling a home as smooth as possible with her clients' best interests at the heart of her work.  Alison currently resides in Far North Dallas with 4 sons attending Plano schools.

Call Alison today at (214)707-5859

  •     Multi-Million Dollar Producer
  •     Honor Roll Recipient
  •     D Magazine Best 2019
  •     20 years of sales and marketing
  •     6 years Real Estate
  •     CNE (Certified Negotiation Expert)
  •     Member, National Association of REALTORS®
  •     Member, Texas Association of REALTORS®
  •     Member, MetroTex Association of REALTORS®

Sherra Cameron brings to The Central Perch Group an extensive background and knowledge in various aspects of the mortgage banking industry with her experience at a Fortune 100 Mortgage company.  A bit of a techie, Sherra knows how to use modern social media tools as part of a complete marketing plan to sell your property with urgency and profit in mind. Her work ethic and attention to detail set her apart as a dependable advisor and valuable asset to you as a buyer or seller. Sherra received the prestigious GRI (Graduate REALTOR® Institute) designation in 2018, which required an additional 90 hours of training on contracts, marketing, and real estate brokerage.  She was also formerly recognized as an Ebby Halliday Rookie of the Year. Sherra resides in Carrollton with her husband of 19 years and one son attending LISD schools.  

Call Sherra today at (817)938-6226

  •     Multi-Million Dollar Producer and Ebby Gold Star Agent
  •     GRI (Graduate REALTOR® Institute) designation
  •     20-year Metroplex resident
  •     10+ years background in mortgage banking
  •     7 years of combined service on several local nonprofit boards of directors
  •     Member, National Association of REALTORS®
  •     Member, Texas Association of REALTORS®
  •     Member, MetroTex Association of REALTORS®

Coleen Difiglia is an honest, hard-working, and service-oriented REALTOR® who will do everything in her power to ensure her clients’ success.   Born and raised in New Orleans, her Louisianna roots are strong. Coleen moved to the Dallas area a little over 20 years ago, and she now proudly calls North Texas home.  She and her husband Chuck, a native of Plano, have been married for 18 years and have 3 amazing children. Coleen’s background includes over 20 years of experience in sales and service and she gives her clients a level of care and accountability above and beyond their expectations.  From the first phone call to closing Coleen will guide her clients in every detail of the transaction.  A loyal clientele supported by personal referrals and repeat business has been the foundation of Coleen's Real Estate career.

Coleen is involved in her children’s schools and activities.  She is the recipient of the Texas PTA Lifetime Member award and serves the Plano community in a number of volunteer organizations.  

Call Coleen today at (469)371-7249.

  •     Multi-Million Dollar Producer
  •     20-year Metroplex resident
  •     Extensive background in sales and service
  •     Texas PTA Lifetime Member and long-time community volunteer
  •     Member, National Association of REALTORS®
  •     Member, Texas Association of REALTORS®
  •     Member, MetroTex Association of REALTORS®

Amber Hester offers 18 years of real estate experience including mortgage finance, asset management, and commercial acquisitions. Her expertise in contract negotiations and market analysis along with unparalleled marketing resources gives her an edge ensuring an exceptional commitment to her client’s interests. As a local property investor herself, Amber keeps a close eye on the market offering insights on the surrounding area schools, businesses, and future developments. Open communication, attention to detail, and a strong understanding of the industry are just a few reasons to have Amber in your corner! A Texas native, Amber moved to the Dallas area from west Texas in 2002 and has been a resident of Frisco since 2013. She fell in love with the booming area and wants to help others call it home. She is a wife and mother of three beautiful children attending schools in Frisco ISD. She is active at St Andrew United Methodist Church in Plano and she is involved in various community projects such as Frisco Family Services, Frisco Fast Pacs, and Kids Shouldn’t Have Cancer. 

Call Amber today at (972)832-6105.

  • 18 years experience mortgage banking, asset management, and commercial acquisitions
  • Native Texan and 20+ year metroplex resident
  • Member, National Association of REALTORS®
  • Member, Texas Association of REALTORS®
  • Member, MetroTex Association of REALTORS®