To William Cruz, being a good listener and understanding the needs, worries and dreams of a client is crucial for achieving their total satisfaction. William, who has vast business experience in consulting, negotiating, strategic planning and project management, is not one to leave any stone unturned when it comes to delivering the right solutions. His empathy and interest in his real estate clients run deep, and drive him to continually strive for excellence in his service, negotiations and results.
Having built his last three residences, William has an understanding of the critical issues associated with a home along with a keen eye for detail. An investor as well, he can help guide clients through the purchase and renovation processes with ease, from choosing an architect or contractor to providing support throughout the scope of the project. “I always seek to add value when it comes to finding the best deals and locations for my clients.”
Prior to real estate, William worked in the textile industry, then as a computer systems manager in insurance, and spent 24 years in diverse management roles at Petroleos de Venezuela (Venezuelan Petroleum Company), then ranked among the best managed Oil Companies in the world.
Specializing in sales and rentals in the Rockwall, TX area, his true specialties are hard work, perseverance, and honest, attentive guidance.
Originally from Venezuela, William got degrees of Systems Engineering and Business Administration at Universidad Central de Venezuela. He also holds a Master of Science in Operations Research & Management Science from Michigan State University.
He speaks Spanish and English fluently.
In leisure, he enjoys gun shooting (particularly Sporting Clay or Five Stand), gardening with his wife, and spending time with his children, grandchildren and dogs. William also loves to travel every chance he gets and has visited many cities around the world – so if you need recommendation, just ask!